Evaluation question 1

In what way does your media product use, develop or challenge forms and conventions of real media products?

Evaluation question part 1

The music video was strongly effected by the real media products that I've researched in the beginning. With researching them I was able to take my favourite influential parts breaking down their  code to templates then rebuild them to create my own video. For example my beginning of the video is influenced by 30 seconds to mars' "Hurricane".  

I took the opening build up scene as inspiration, the use of music to build up and introduce 

there genre and feel to the audience. 

30 seconds to mars 

The night light scene 

My music video

my night light scene

I used the template with the beginning and end from Kanye West's "Runaway" and the repetition of scenes coming full circles. this also reminded me to think of the theme of colour to create stylised and conscious scenes. 

 This inspired my character for the music video, because I like the vision they created of the character also the things she wore. the silent moments and childlike things that were created by the directer made me wonder on how to place personality in the video. If I wanted a dynamic character I had to think about how I wanted her to be shown. this was very enlightening to that fact and so my character changed emotion through the video, as the music built.

The character

Golden filters video

My character

 To conclude I used the videos as a 'How to' researching them of scenes I wanted to replicate and also themes and character. The very unnatural themes of the videos i used as inspiration, seeing what boundaries I can push. so i used the products as a starting point, ti also tried and thought about how to push, twist and add a different dimension. but i always went back to see the videos, just to learn the cods again, see if their are other things i can do, try and experiment with. In filming I used the angles and shots, so th film would proceed with waist ups to close ups to establishing, and it was very thought through due to the fact that i had seen that in the videos, the thought placed in the scenes.  

Evaluation question part 2

I developed my production using existing media in theme.  I started with indexical signs after seeing how impactful they can be in the video, also it changed things up from just filming people. I decide to go with something abstract and not forged and solid. I wanted something that shifted and changed when filming so it seemed like it was dancing or moving with the music. And thats what using the ink brought. very natural but out there images. But as I progressed I realised that video then would lose its pace, also its dimensions. I wanted the ink to seem real and very powerful. and thats when I had the idea to project it onto myself.

The ink effects i used. 

So the video that started like this. which is very beautiful and styled.But lacked interaction and friction. a kind of tension that needs to be brought with the image because the music is very tense.

By placing myself onto it, it makes the connection. theres the real person versus the unreal images that covers her and it seems like she trying to get through, and is drowning. Which developed the undertone and message of intoxication.

  The theme of projection/ lighting.

I also developed on the theme of intoxication finding other visual ways of showing the feeling. trying to create image to be abstract but real. so in the video there would be varied degrees of trancic scenes. i wanted to used lights stemming from the projections and having it be the only light and it had to be a strange colour. since i wanted the video to be colourful it parts to juxtapose the black and white. 

Strobe light
the use of strobe lights was to signifies, a fast pace, heart racing and the shadow created developing the friction in the scene of flashing bright lights to the shadow. 

Street light
There is an eerie feeling that is naturally created by the streets at night. desrerted. i wanted to signify sleepwalking. the motion of not being quite there.

TV light

Old TV light

I developed my production with a theme, of projection and using lights. 

Evaluation question part 3

Introduction to a male influence in the video is shown by the boxer wrapping his hand

The female character warming up seems to show her associate
herself with the workout that the boxers are doing.

The female character dances instead, focused only on the camera.

My product uses the form of existing music videos as a template and how too, i picked tips from the lay out and genre of music to work best with my work i then developed my work by finding a theme then challenged the forms and conventions of music videos towards femminism.