Magazine advertisements analysis #1

Jay-Z's Album THE BLUEPRINT

The color scheme of the ad is very structured in color in only using a limited amount (red,black,white)sticking with the white paint covered objects then layering it with red structured images interesting the spectator to make out all the objects covered in white e.g the musical instruments in the right cover. Black is font which stand out of the background. The theme of the album is followed through to the cover, with painted over buildings Structured red and black font. the attention on the cover photo, not the album photo is on Jay-Z, My theory is that in the magazine ads its better, and lot more usual to show the Artist/Band advertising them and the album but also the cover for the album, so if a buyer can recognize it when looking for it in the shops.

Genre
The cover of the CD is very minimalistic but in the magazine you can catch3e the genre by the placement, Jay-Z a giant in New York, the reference to New York is very street and urban and it gives the reader the feel of modern sounds, the outfit he is wearing, of all black, with shades is very minimalistic, even with gold jewllery.

Representation
This represents the artist as being big, and on top of the charts, being bigger then a city, it also is very reformed and artistic, very different from conventional hip hop ads, its mature and serious in a way.

Audience 
The audience observing the Ad would immediately be caught in red, as it being the most standardly outright color after them looking at black and white print  and they have achieved that aspect of catching the attention of the reader an also being different from the magazine witch is filled with collums upon collums of lines, pictures and color, the advert creates a blank space of white and an small pieces of information.
as an audience myself i like the idea of the ad and cover, i love that it flows and its connected. the use of color is very inspiring